轻医美轻空间：医疗美容新趋势

"美是恒久命题而美的呈现方式，却并非一成不变"——ByJUSEN

"轻医美轻空间"星辰为径，落入斑斓心河

"Beauty is an eternal proposition. The presentation of beauty is not static."——By JUSEN

"Light medical beauty and beauty," the new trend of medical beauty and beauty. "Women are more pursuing a personalized, natural aesthetic."

Pop culture trends come and go, aesthetic concepts are constantly evolving, and people's attitudes towards medical beauty are constantly changing. Among them, "light medical beauty" has won the favor of a large number of beauty seekers because of its speed and convenience, while ensuring the minimized risk factor and the shortest recovery time. Women are more pursuing a personalized, natural aesthetic. In other words, while beauty is becoming popular, it is becoming more and more textured, detailed and lightweight. The trend of diversification and individualization of aesthetics has also prompted the medical beauty industry to continuously evolve from a streamlined and single operation method to a more targeted operation, from a heavy industry based on surgery to a non-surgical light industry form.

It is no accident that light medical beauty has become a popular item in the medical beauty trend. The change of the public's consumption concept, the improvement of consumption awareness, and the increase of consumer groups are the key elements that promote the rapid development of light medical beauty. Among them, the presentation of the space design style of medical beauty service institutions can best reflect their own concepts and aesthetics. Under this trend, JUSEN takes "lightness" as the source of inspiration, uses a lighter space texture to awaken people's pursuit of beauty, combines pure landscape design with a relaxed and moderate rhythm, and presents a unique feminine "feather" sense medical beauty space.

杭州·星拾光医疗项目

Project name: Hangzhou·STARMEDICAL

Project Coordinates: Hangzhou, China

Project area: 520m²

Design Team: JUSEN巨森DESIGN

Design Director: NATHAN Liu Sen

Project Overview: This project belongs to the redesign and renovation project of the original medical beauty space. The address is located in the core business district of Binjiang, Hangzhou. The original medical beauty space has been in operation for many years, and the internal environment is outdated. According to customer demands, under the premise of strict cost control, the design concept is designed with the goal of upgrading the experience of customers entering the store.

Starting from the customer's check-in and experience upgrade, in the key reception lobby area, we have created a medical beauty hall with feminine characteristics and a sense of strength in a gentle and elegant way, inviting women to re-examine the new understanding of the United States.

A successful medical aesthetic space design is not only for punching in and taking pictures, but more importantly, how to achieve a timeless space effect during the operator's operation cycle and still maintain a good space quality. After in-depth discussions with customers, we combine the characteristics of the customer's brand and cost control to customize the space style, and the space design effect will become more and more beautiful with time.

空间设计创意

In terms of space design creativity, we use "sequence," "layering," "lightness" and "beautiful" to describe the multiple possibilities of "light medical beauty" space. We hope to use a more poetic spatial texture to awaken people's pursuit of beauty, and the relaxed and moderate rhythm is combined with the pure space design, bringing a "feather" sense of medical beauty space that can be imagined and presented.

序列

Opposition, balance, the world is always a unity of contradictions. Writing a space, giving it a new breath of life, looking for a light entrance to the universe outside the barren time. "Sequence" is to penetrate the precepts in the tediousness, and it is also to navigate the mountains, rivers, and valleys, and the universe under the complex appearance.

The spacious front hall uses loose acrylic lines to outline the natural outline, and the large area of whitespace creates a rich imaginary world. Walking in it, flowing and solid, hard and soft, small and grand, under the light of light, showing the beauty of the sequence. The rhythm of nature and the rhythm of vitality flow, in the "sequence", to interpret the spiritual core of "beauty without boundaries".

层叠

Do you believe? The ultimate in layering is lightness. Layers of acrylic are arranged, alternately between virtual and real, depicting the texture of the universe with abstract artistic brushstrokes. Between the layers, there are cyclical time rings. Those scattered lines echo the rocky ground, and between hardness and softness, reproduce the original image of the beauty of heaven and earth.

Layered but not heavy, the leaves as light as wings are like the stars connecting the sky and the riverbank, expressing romance with minimalism and dreaming with purity. Just as we have stripped the cocoon of beauty, it has faded away from the glitz and returned to the simplicity of the truth. This is a aesthetic space created by JUSEN, and it is also our deepest understanding of beauty. We hope that in this dreamland, beauty can bloom from the inside out and bloom with a natural sense of luxury.

轻盈

Space is the art of flow. Lightness is our intention to live in harmony with the space. In every inch of Xingshiguang's space, you can feel "lightness" from your body and mind. Like an elegant rhythm, it creates another gentle country in the hustle and bustle of the city, releases the accumulated pressure, and truly feels the natural breath. Perhaps this is the sensory and spiritual needs of urbanites.

斑斓

All space ideas and structures, if there is no light, will lose their soul. Passing through the front hall, the reception area uses "suddenly bright" to create a comfortable experience of light weight. When the sun is softly passing through the glass windows, kissing the ground, tables and chairs, or flicking in your eyes, you will feel the beauty of time standing still. And you follow the clear line of thought, to the simple interior. This is a beautiful moment, all the restlessness has settled, you pass through the universe, pick up the stars, and sprinkle them into the calm river of heart.

A spacedesign about women and beauty, which makes it a different fit with women's agility and softness, and triggers the awakening of beauty through such a space, awakening women's re-understanding of self-beauty, is what we have always expected!